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Post by Robby Diederich October 09, 2023 15 min read
You're always looking for fresh ways to improve your car dealership's marketing, right? Well, you've hit the jackpot!
Custom tumblers can be your dealership's secret weapon. They're not just drinkware, they're mobile billboards broadcasting your business everywhere they go.
Custom tumblers can help steer your marketing strategy in the right direction. Whether you're trying to increase sales, build customer trust, or promote your business, custom drinkware can help.
Let's get you started on this journey.
Imagine you own a car dealership and want to find new ways to attract and keep customers.
Have you thought about gifting personalized tumblers to potential customers? You could offer custom tumblers as gifts for test drives or provide them after someone purchases a new vehicle as an incentive.
This would create a memorable experience for your customers while promoting your dealership.
You'll find that gifting tumblers with your dealership's logo engraved during events can be an effective way to boost your efforts.
These personalized tumblers are not only useful gifts for car dealerships, but they also serve as moving billboards.
Every time your customers drink from the tumbler, they'll think of your brand. This will make them more loyal and raise awareness of your business.
Just think of it as a way to market your business that keeps on giving.
Also, these tumblers are great ideas for holiday gifts for clients. They're practical, in style, and show that you care about your customers.
Consider offering personalized drinkware as rewards for clients who take vehicles for a test drive. It's a fantastic way to show appreciation and build a positive relationship. You'll find that small gestures like this can go a long way in creating a positive customer journey.
So, what are some reasons to use custom tumblers as test drive giveaways?
Besides giveaways, don't forget about offering personalized drinkware as an incentive. It is an excellent way to thank customers for their business. Whenever they take a sip from their custom tumbler, they'll remember the great experience they had at your dealership. Plus, it's a fantastic way to keep your brand in their minds.
Here's a simple table highlighting some benefits:
Benefit |
Importance |
Impact |
Brand Exposure |
High |
Increases visibility |
Customer Appreciation |
Medium |
Promotes satisfaction |
Cost-Effective |
High |
Affordable marketing |
Long-Term Use |
Medium |
Sustainable promotion |
Increased Sales |
High |
Boosts revenue |
Think about how you can use customized tumblers to build loyalty with your service customers. You can give them out after appointments, making your customers feel valued and appreciated.
Or, why not offer personalized tumblers as special gifts to your rewards program members? You may even distribute them during customer appreciation days to show your gratitude.
Giving away customized tumblers after appointments can be a great way to keep your dealership on your customers' minds. It's a small gesture, but it can have a big impact.Here's why:
You're not just selling cars, you're building relationships. Customized tumblers can be a helpful tool in that process.
Giving loyal programme participants personalized drinkware promotes feelings of appreciation and exclusivity. Imagine their delight when they get a personalized tumbler with your dealership's logo on it. It's an effective way to make them feel valued and special. Not only will they love using it, but they'll also advertise your brand wherever they go, a win-win situation for you.
You can even take it a step further by creating a tiered rewards system, where the quality of the tumbler increases with their loyalty. It's like saying, 'The more you stick with us, the more we appreciate you.' This strategy will not only keep current members but also attract new ones.
It is a great idea to give customers personalized drinkware as a mark of appreciation for their ongoing support. It doens't only show them how much you value their business, but it also increases the exposure of your brand each time they use this custom tumbler.
Consider these tips when planning your customer appreciation day:
You've seen how custom tumblers can build customer loyalty, but have you wondered about their potential to grow your business?
Imagine giving out personalized tumblers at local community events or gifting them to charities and schools in your area.
Or, think about the impact of using them at car shows and exhibits, showcasing your brand in a practical and memorable way.
Gifting custom tumblers at local events can help your dealership make a lasting impression on likely customers. It's a smart move.
When you sponsor a local event, don't just hand out flyers. Give something useful, like a tumbler, that'll remind them of you each time they use it.
Here's how you can make the most of this opportunity:
Donatingpersonalized drinkware to local organizations and schools can be an effective way to spread the word about our business. It's a gesture that's not only charitable but strategic. You're helping the community while also promoting your car dealership in an indirect, non-pushy way.
Imagine a local school's sports team drinking out of tumblers bearing your business logo. It sparks curiosity and interest in parents, teachers, and even the students themselves. The same goes for local organizations like the Rotary Club or the PTA.
When they use or give away your custom tumblers, they're essentially doing the marketing for you. So, don't overlook this method. It's low-cost, high-impact, and supports the community too.
At trade shows and exhibits, it's a great idea to give away personalized drinkware as promotional items. Purposefully designed tumblers can serve as mobile advertisements, promoting your business wherever they're taken.
Here are some key points to consider when using tumblers at car shows:
Imagine you're looking for ways to make a great first impression at your car dealership.
One effective approach could be gifting personalized tumblers in new car welcome packages.
Also, you might give out personalized tumblers to customers while they wait in the service department.
This immediately creates a positive and memorable experience that can boost your brand's image.
Including personalized tumblers in your new car welcome packages can be a great way to promote your dealership. It's a thoughtful gesture that customers will appreciate. Here's why it's a good idea:
Handing out personalized drinkware during test drives isn't just a nice touch. It is also a smart way to leave a lasting impression on potential customers. Imagine this: they're gripping the wheel of their dream car, feeling the smooth ride. In the cup holder, there's a tumbler with your dealership's logo. It's a constant reminder of where that exhilarating experience is coming from.
But don't stop there. Make sure the tumbler's design is sleek and stylish, something they'd want to use daily. This way, you're not only offering a practical gift but also providing a useful tool that keeps your brand front and center.
Providing personalized drinkware in service department waiting areas isn't just thoughtful. It is also an effective way to subtly promote the brand. When customers see your logo on high-quality tumblers while they wait, it enhances their perception of your business.
Consider these benefits:
Use Customized Tumblers for Referral Programs
Imagine if you could turn your custom tumblers into a powerful referral tool. You can give personalized tumblers to customers who bring you referrals. Also, you can reward your staff with these tumblers for their successful referrals.
And don't forget, you can also offer discount codes for customized tumblers to those who refer their friends and family to your business.
You'll see a boost in referrals if you start giving personalized tumblers to your customers as a token of appreciation. This simple gesture can make your customers feel special and appreciated, which in turn, prompts them to recommend your dealership to their friends and family.
To make the most of this strategy, remember to:
It's also a great idea to reward staff members with personalized drinkware for their successful referrals. It will not only make them happy, but also motivate them to continue bringing in new business. Custom tumblers, with their name and a thank you message can be a meaningful and practical token of appreciation.
Consider setting up a referral program, with different tiers of rewards. Here's a simple example:
Number of Referrals |
Reward |
1-5 |
Custom Tumbler |
6-10 |
Tumbler + $50 bonus |
You'll find this approach not only boosts morale, but also enhances the productivity and customer base of your dealership. After all, nothing spurs motivation like appreciation and a well-earned reward.
So, you've started rewarding your staff with custom tumblers for referrals. That's great! But why stop there? Now, let's shift gears and focus on your customers.
Offer them customized tumbler discount codes for referring new customers to your dealership. This method not only promotes your brand but also encourages customer loyalty and expansion.
Here's how you can implement this:
This strategy will surely turbocharge your dealership's marketing efforts.
Imagine offering custom tumblers to everyone who takes a test drive at your dealership. It's a simple yet effective way to create a memorable experience.
You could even use personalized tumblers as incentives for those willing to take extended test drives. This adds an extra touch of appreciation for their time.
Don't forget to gift a customized tumbler to serious buyers after they've test driven a vehicle. It'll serve as a tangible reminder of their visit to your dealership and the great service they received.
You're certain to make a lasting impression when you hand out custom tumblers to everyone who takes a test drive at your dealership. This small gesture can do wonders for your marketing strategy. It serves as a solid reminder of their interaction with you, and they'll relate your business with the delight of receiving a present.
Consider these benefits:
Offering personalized drinkware as incentives for extended test drives can be really effective. It encourages potential buyers to spend more time getting to know the vehicle, and also gently advertise your brand each time they take a sip.
Here's a table to visualize your strategy:
Action |
Result |
Offer Personalized Tumbler |
Encourage Extended Test Drive |
Subtle Brand Promotion |
Each Sip From Tumbler |
Potential Buyers |
Spend More Time with Vehicle |
Powerful Marketing |
Two Birds, One Stone |
You're turning test drives into experiences. And with a tumbler as a memento, they won't forget that experience — or your brand.
So, you've employed personalized tumblers as incentives for extended test drives. Now, let's shift gears and focus on serious buyers who've completed their test drives.
Handing out customized tumblers post-test drive can be a fantastic way to keep your dealership on their minds.
Here's why you should consider this move:
Imagine you're at a local fair, festival, or even a car show and you're handed a custom tumbler with a company's logo on it. You'd certainly remember that brand, wouldn't you?
That's the power of marketing with personalized tumblers, and it's something you can harness at almost any public gathering.
You'll find that giving away custom tumblers at local fairs and festivals is a fantastic way to boost your dealership's visibility. This simple yet impactful marketing strategy can draw potential customers to your booth. So, give them something to remember you by, and leave a lasting impression.
Here are some ways to make the most out of this strategy:
You've seen the impact of handing out custom tumblers at local fairs and festivals. Now let's shift gears.
Picture this: your dealership's booth at a bustling car show or exhibit. You're surrounded by car enthusiasts, potential buyers, and industry professionals. What better opportunity to give away personalized tumblers as promotional items?
It's a brilliant move. Not only are you attracting attention to your booth, but you're also subtly promoting your brand every time someone takes a sip. Plus, these tumblers aren't just for show—they're practical too. Folks can use them during the event to stay hydrated and take them home as a souvenir.
It's a win-win situation. So, don't just display your cars, let your brand shine through giveaways like personalized tumblers.
There is no doubt that handing out customised drinkware at local fundraisers and charity events may boost publicity and goodwill. As a car dealership, you should seize these opportunities. Not only will you promote your brand, but you'll also support a good cause.
Here's a quick rundown of how you can make the most out of these events:
You've been thinking about unique ways to show appreciation to your customers, haven't you?
Consider providing custom tumblers after major service appointments as a token of gratitude.
Not only that, but you can also make your loyalty program members feel extra special by giving them personalized tumblers.
And don't forget to offer customized tumblers to those customers who keep coming back to you.
Handing out custom tumblers isn't just a nice gesture, it's a smart way to keep your dealership's name in front of customers. It's a way of saying thank you while subtly reminding them where they got their car serviced.
Here's why it's a good idea:
Giving custom drinkware as rewards to loyalty programme participants might increase their joy and connection. Imagine their surprise when they receive a tumbler engraved with their name, your dealership's logo, with a thank you message! It's a small gesture, but it'll go a long way in making them feel valued and appreciated.
Here's a simple idea of what your loyalty program's rewards might look like:
Rewards Level |
Points Required |
Reward |
Bronze |
1,000 |
Personalized Tumbler |
Silver |
5,000 |
Car Care Kit + Tumbler |
Gold |
10,000 |
Free Oil Change + Tumbler |
Platinum |
20,000 |
Discount on Next Purchase + Tumbler |
Moving on from rewarding your loyalty program members, let's focus on another group of customers that you shouldn't ignore. These are those who make repeat visits.
Offering custom tumblers to these types of customers can be a big plus to enhance your dealership's marketing strategy. Here's how:
You're asking about the cost-effectiveness of custom tumblers versus other promo items. Given that they are reusable, and provide long-term brand exposure, as opposed to disposable or less used objects, they are generally more cost-effective.
To ensure high-quality custom tumblers that'll represent your brand, you need to partner with a reputable supplier. Check their previous work, ask for samples, and communicate your brand standards clearly.
Custom tumblers, while impactful marketing tools, can have environmental implications. They're often made of plastic, which isn't eco-friendly. However, you can opt for tumblers made from recycled or biodegradable materials as a greener alternative.
Yes, there are legal considerations when using branded promotional items like custom tumblers. You've to ensure to not infringing on copyrights or trademarks and respect advertising standards. Always consult a lawyer for specifics.
Absolutely! You can customize tumblers to align with specific campaigns or car models. It's a fantastic way to create a cohesive branding experience that'll resonate with your customers. Just ensure it's done tastefully.
So, you see, adding custom tumblers into your car dealership's marketing strategy isn't just smart, it's essential. They boost brand awareness, foster customer loyalty, and even entice potential buyers.
From sales events to community gatherings, these custom items can make a solid impact. Don't underestimate the power of a simple gesture.
Start your journey today by checking out our wide selection of custom tumblers and watch your dealership's reputation and customer base grow.
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